R.A. Potter Advisors - Selling Professional Services Articles

Bob Potter is a frequent speaker and writer on the subject of winning and retaining clients. His articles have appeared in numerous publications. A sampling of his speech topics and articles can be found below.

5 Ways To Prepare For The Downturn In Services
Don't Be Satisfied With Satisfied Clients
Third Level Selling™
Building A Strategic Partnership
Why Are You Better?
Building Preference Vaule to Beat the Competition
Three Keys To Winning RFP's
How to improve your hit rate when responding to request for proposals.
Herding Cats
How to manage business development without direct command and control.
Strategic Empathy: Why Do Client's Hire You?
Align your tactics and message to your clients motivation and process.